We love building B2B technology companies. We created R40 Performance to provide prescribed processes and tools so that tech companies can grow profitably. We want to give customers all the frameworks, coaching, tools, and metrics we never had in our 50 combined years of scaling businesses. Instead of figuring it all out on your own, work with us.
Experts in Revenue Performance for B2B Tech companies
Over 80 prescribed business frameworks that tech companies need to grow profitably.
Dozens of pre-built metrics that tech companies should be looking at daily
We combine it all with a technology stack based on Microsoft.
Running a growing, profitable B2B tech company means you need to
nail 80+ different processes. You need the tools and reporting to do it right.
You need to coach and enable your team to succeed.
That’s why we built a technology platform to help technology companies scale. We chose Microsoft because that’s the only option if you want to marry productivity tools with systems like CRM, PSA, and billing. We’re also pretty excited about the future of Copilot and AI, and who better than Microsoft to get there?
Our tight vertical focus means we can come to our customers with answers to questions. Companies that are a strong fit for what we do have these things in common:
If you have a money gun, we aren’t for you. Our customers are cash funded, PE owned, or public companies. These types of companies care more about profitable growth than growth at any cost. When you have accountability to unit economics you tend to demand more from your internal tools.
This is our sweet spot. You have a loyal and talented crew that has great potential, but they don’t have the cross-company experience to lead change. We can step in and fill those shoes at a fraction of the cost of hiring outside leadership.
We think the technology stack keeps it all together. We run on Microsoft because its scalable, and extensible. The tools we used are recognized as Leaders according to Gartner, Forrester, and IDC.
