Let’s Grow

We love to build
stuff

We love building B2B technology companies. We created R40 Performance to provide prescribed processes and tools so that tech companies can grow profitably. We want to give customers all the frameworks, coaching, tools, and metrics we never had in our 50 combined years of scaling businesses. Instead of figuring it all out on your own, work with us.

James & Marc, Co-Founders

Think of R40 Performance as an extension of your team

Experts in Revenue Performance for B2B Tech companies

Over 80 prescribed business frameworks that tech companies need to grow profitably.

Dozens of pre-built metrics that tech companies should be looking at daily

We combine it all with a technology stack based on Microsoft.

A team that cares about your business goals

We believe that the best run software companies need to do 80 different things, better.

Running a growing, profitable B2B tech company means you need to
nail 80+ different processes. You need the tools and reporting to do it right.
You need to coach and enable your team to succeed.

How well is your company operating?

Download our Business Operations Self-Assessment

We believe tools underpin your revenue success

That’s why we built a technology platform to help technology companies scale.  We chose Microsoft because that’s the only option if you want to marry productivity tools with systems like CRM, PSA, and billing.  We’re also pretty excited about the future of Copilot and AI, and who better than Microsoft to get there?

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Specialization and Focus is key

Our tight vertical focus means we can come to our customers with answers to questions.  Companies that are a strong fit for what we do have these things in common:

You sell technology to other businesses
We only work with technology companies that have a B2B buying journey. Really specific. We don’t work outside of tech companies, and don’t support use cases for DTC companies. We’re talking SaaS companies, IT Service companies, and some MSPs that are focused on growth, or offer project oriented in services.

If you have a money gun, we aren’t for you.  Our customers are cash funded, PE owned, or public companies. These types of companies care more about profitable growth than growth at any cost. When you have accountability to unit economics you tend to demand more from your internal tools.

B2B tech companies that have a delivery team that either bill for their services, or have to on-board customers with services. Also, companies that need to track support tickets.

This is our sweet spot.  You have a loyal and talented crew that has great potential, but they don’t have the cross-company experience to lead change.  We can step in and fill those shoes at a fraction of the cost of hiring outside leadership.

We think the technology stack keeps it all together.  We run on Microsoft because its scalable, and extensible.  The tools we used are recognized as Leaders according to Gartner, Forrester, and IDC.