Welcome Nicola Dickinson to the R40 Performance program

TekStack is excited to launch two new managed services offerings under our R40 Performance program, designed to drive optimal performance management across departments that build upon unified strategic growth and customer success strategies that enables greater efficiency and laser focus in customer centered growth.  These two new managed service offerings are made possible by our first customer, Nicola Dickinson, co-founder of Sparkrock.

Nicola’s  achievements include building a vertically focused Microsoft ISV, and subsequently her successful exit from the business after 20 years. Nicola is excited to share with other technology companies the two foundational practices she put in place that allowed her company to grow in a challenging and competitive market.

Strategic Planning Framework

This is the framework that Nicola and team used to develop, implement, and evaluate the company’s strategic plan. It includes steps like analyzing the external environment, internal strengths and weaknesses, setting goals, formulating strategies, implementing plans, and monitoring performance.

This assessment will become the foundation for annual planning and monitoring driven by goal setting on a 3-year cycle.  The framework includes how to build out an overall strategic operating plan, departmental objectives and individual targets. For companies that want to grow, this is an important process to ensure that the rest of the organization can support the growth.

Customer Journey Optimization

Customer centered growth was a foundational strategy that led to her successful exit.  For technology companies, the customer’s success is vital to drive retention and net retention.  In this offering, Nicola will help your team map the ideal customer journey and create playbooks that automate and build improved customer experiences and outcomes. Companies that can demonstrate 110% Net Retention Score are more likely to drive to Rule of 40 performance which according to McKinsey & Co, ultimately doubles their market valuation multiplier.

“I’m excited to come full circle with TekStack.  In 2020, we were TekStack’s first customer.  We saw the importance of having a robust and centralized platform to scale our business.  Working together over the years, it was important to have strong business process designs integrated into our productivity and reporting tools, especially in areas such as Strategic Planning and Customer Success.  These are the two areas of operating a business that I am most passionate about.  I look forward to helping technology companies scale and drive  their best results. TekStack’s R40 Performance program perfectly assembles the skills and processes many companies are missing to allow them to complete their growth journey”.

Nicola Dickinson

Join us in welcoming Nicola and take the first step towards transforming your strategic planning and customer success journeys. Learn more about how these services offerings can help your company achieve profitable and efficient growth.

About R40 Performance

R40 Performance is based on the principle of the Rule of 40.  Any combination of revenue growth and profitability that that equals 40 or more is the mark of a high-performance company.  The formula is easy, but getting there takes a combination of best practices, an enabled team, and systems to drive productivity and insights.  R40 Performance, powered by TekStack provides a marketing team, operations specialists, on demand sales & service coaching, and all the tools you need to drive your business forward for not much more than one additive senior hire.

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