How do you ensure your sales investment is going to give you a return?

Founders often have higher success rates in sales due to their credibility and industry knowledge. To ensure your sales investment pays off, monitor leading indicators like bookings, sales velocity, opportunity creation, win rate, meetings booked, sales activity, funnel hygiene, and sales coaching. These metrics help gauge success and improve performance.

How can the CFO help Sales Teams Succeed

In B2B tech companies, your sales team represents the company’s future revenue growth.  It can also be one of the most significant sources of operating expenses, anywhere between 15% and 70% of your total.  But quite often, especially in this new era, the sales and marketing teams are struggling to perform. This article will explore […]