How do you ensure your sales investment is going to give you a return?

Founders often have higher success rates in sales due to their credibility and industry knowledge. To ensure your sales investment pays off, monitor leading indicators like bookings, sales velocity, opportunity creation, win rate, meetings booked, sales activity, funnel hygiene, and sales coaching. These metrics help gauge success and improve performance.
How to structure your initial sales & marketing team to achieve growth

Having the right team is crucial for success. It’s about creating a cohesive unit that can work together to achieve your goals. Understand your business needs, invest in the right roles, and consider a lower-risk approach to build a team that drives your business forward.
5 Ways for Microsoft Partners to improve profitability from your Professional Services team

Microsoft partners are navigating rising costs, increased competition, and resource shortages while relying on professional services revenue for profitability. Learn 5 key strategies to boost project margins, drive utilization, and improve efficiency. Discover insights to achieve Level 5 maturity and drive growth.
How can the CFO help Sales Teams Succeed

In B2B tech companies, your sales team represents the company’s future revenue growth. It can also be one of the most significant sources of operating expenses, anywhere between 15% and 70% of your total. But quite often, especially in this new era, the sales and marketing teams are struggling to perform. This article will explore […]