How do you ensure your sales investment is going to give you a return?

Founders often have higher success rates in sales due to their credibility and industry knowledge. To ensure your sales investment pays off, monitor leading indicators like bookings, sales velocity, opportunity creation, win rate, meetings booked, sales activity, funnel hygiene, and sales coaching. These metrics help gauge success and improve performance.

On Demand Webinar: Tips for Microsoft Partners to Improve Sales Performance and Win More Deals

To rise above the noise, Microsoft partners must refine their differentiation strategy. Enzo emphasized that most partners rely on generic value propositions such as: “We have great products.” “We’re Microsoft-certified.” “We have experienced people.” “We care about our customers.” While these are valid, they don’t provide a competitive edge since most partners say the same […]