On Demand Webinar: Tips for Microsoft Partners to Improve Sales Performance and Win More Deals

To rise above the noise, Microsoft partners must refine their differentiation strategy. Enzo emphasized that most partners rely on generic value propositions such as: “We have great products.” “We’re Microsoft-certified.” “We have experienced people.” “We care about our customers.” While these are valid, they don’t provide a competitive edge since most partners say the same […]

Sales Management: The Hardest Job in Tech

Let’s face it: sales is hard, but sales management is even harder. The world of B2B Tech sales has undergone a shift driven by evolving buyer behaviors: Modern buyers engage with vendors later in the buying process than ever before. The days of salespeople guiding buyers from the very first step are fading. The widespread […]

How can the CFO help Sales Teams Succeed

In B2B tech companies, your sales team represents the company’s future revenue growth.  It can also be one of the most significant sources of operating expenses, anywhere between 15% and 70% of your total.  But quite often, especially in this new era, the sales and marketing teams are struggling to perform. This article will explore […]