Welcome Nicola Dickinson to the R40 Performance program

Join us in welcoming Nicola Dickinson to the R40 Performance program! Discover how her proven strategies for strategic planning and customer success can drive your business growth efficiently.
Sales Management: The Hardest Job in Tech

Let’s face it: sales is hard, but sales management is even harder. The world of B2B Tech sales has undergone a shift driven by evolving buyer behaviors: Modern buyers engage with vendors later in the buying process than ever before. The days of salespeople guiding buyers from the very first step are fading. The widespread […]
How can the CFO help Sales Teams Succeed

In B2B tech companies, your sales team represents the company’s future revenue growth. It can also be one of the most significant sources of operating expenses, anywhere between 15% and 70% of your total. But quite often, especially in this new era, the sales and marketing teams are struggling to perform. This article will explore […]
10 signs you aren’t growth ready for 2025

If your company is based on a calendar year, you probably busy planning for 2025. Before you sign up for your new year plan, you’ll want to make sure you’ve got your sales and marketing operations all squared away. Here are 10 signs you might be hitting head winds in the new year. 10) Your […]