Introducing our new Existing Account Growth Managed Service

Growth doesn’t always have to come from chasing new opportunities. Often, it lies hidden within your existing customer relationships, but many businesses struggle to tap into this potential, missing opportunities for upselling and cross-selling that could significantly boost revenue.

We’re thrilled to announce the addition of the Existing Account Growth service, joining our suite of other Sales and Customer Success Managed Services delivered by our R40 Performance system. The other services include Sales Blueprint, Seller Skills, Sales Coaching, and Sales Operations.

The Challenge Facing Software Companies

Many software companies remain overly reliant on new logo acquisition to grow their ARR. While acquiring new customers is essential, sustainable and profitable growth truly accelerates when existing accounts are strategically nurtured. Achieving a Net Retention Rate of 110% or greater reduces pressure on the new logo team. However, the processes, skills, and tools needed for successful expansion within existing accounts are fundamentally different from those used to initially win customers.

How our Existing Account Growth Service will make an impact

• Develop actionable strategies to penetrate, expand, and protect key accounts
• Master advanced account planning techniques
• Gain tools to analyze customer needs and align them with your strengths
• Build high-performing account teams that drive outcomes across stakeholders
• Learn to implement data-driven decision making and use account metrics effectively

What’s Included in the Existing Account Growth Service?

• Tailored Scenarios and custom role-plays aligned with industry challenges
• Practical tools to build account plans, scorecards, and strategic account templates
• Delivered through virtual learning sessions with an option for onsite
• Post training reinforcement to ensure long timer success with learning and 90 day coaching.

Led by a Proven Sales Strategist and Growth Leader

The Existing Account Growth service is led by Gord Smith – a seasoned business leader and coach with over 25 years of global experience in sales performance, marketing, and leadership development. With a proven track record in scaling companies, he has held leadership roles at NCR, SAP, Siebel Systems, Deloitte, Ideaca, and Hitachi. Gord specializes in helping technology companies transform their professional services capabilities to drive revenue growth and profitability.

Gord empowers businesses with strategic frameworks and actionable insights to achieve lasting success. He also leads ALTA CONSULTING and serves as a professor at the Graduate School of Marketing at Seneca College.

About R40 Performance

R40 Performance is based on the principle of the Rule of 40.  Any combination of revenue growth and profitability that that equals 40 or more is the mark of a high-performance company.  The formula is easy, but getting there takes a combination of best practices, an enabled team, and systems to drive productivity and insights.  R40 Performance, powered by TekStack provides a marketing team, operations specialists, on demand sales & service coaching, and all the tools you need to drive your business forward for not much more than one additive senior hire.